Mark Bergen is the author of a new book about YouTube called Like, Comment, Subscribe: Inside YouTube’s Chaotic Rise to World Domination.
YouTube has always been fascinating to me because it’s such a black box — everyone feels like they know how the platform works, but very few people have a real understanding of the internal politics and tradeoffs that actually drive YouTube’s decisions. Mark’s book is one of the best of its kind I’ve read — not only does he take you inside the company, but he connects the decisions made inside YouTube to the creators who use the platform and the effects it has on them.
Keep in mind that for as little as we might know about YouTube, we might know even less about TikTok, which is driving all sorts of platforms, even YouTube, into competing with it.
This is a fun one. Okay, Mark Bergen, author of Like, Comment, Subscribe. Here we go.
Mark Bergen is a tech reporter at Bloomberg and the author of the new book, Like, Comment, Subscribe: Inside YouTube’s Chaotic Rise to World Domination. Welcome to Decoder.
Thanks for having me, Nilay.
I’m excited to talk to you. We have known each other for a long time. I think this is the first time we have done something here.
My first debut. Long-time listener, first-time caller.
Well, the book is great. I think it’s one of my favorites of its kind in quite some time. There is a lot of reporting in it and a lot of insight into how YouTube operates from a variety of different perspectives. Most importantly, there are a lot of perspectives from the creator community at YouTube that round out how these decisions affect a lot of people, both from the creator perspective and the audience perspective. First of all, congratulations on the book. It’s great.
Yeah, thanks. I really appreciate it. Thanks for reading it.
It’s my job, but I think the listener should read it too, in a non-professional capacity.
I hope you were entertained at least somewhat non-professionally as well.